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Boxwalla | Artistan | Wonderland Organics | Alice Lin founded her whimsically named skincare company, Wonderland Organics, with a vision to creating sustainable skincare products for people with sensitive skin.

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Wonderland Organics

Alice Lin founded her whimsically named skincare company, Wonderland Organics,  with a vision to creating sustainable skincare products for people with sensitive skin. Using natural, organic and wildharvested ingredients, Alice formulates beautiful moisturizers for the skin that are handmade in small batches to ensure that they are as fresh as possible when they reach you.


The oil serums from Wonderland Organics are light, beautiful and effective with the loveliest texture. Our absolute favorite is the calming, lavender scented Soothe Serum which was included in the April Beauty Box. The Soothe Serum contains some of our favorite skin treats like argan oil, seabuckthorn oil, kukui nut oil, tamanu and pomegranate seed oils. It absorbs very quickly delivering skin that is soft, glowing and even toned. We also love the Balance Serum which is formulated for oily skins. We even enjoy mixing the Soothe and Balance serums for a potent combination that our skin just drinks up.

What's your favorite thing about being a small business owner?

I love getting to meet people in the green beauty and entrepreneurial communities. Being a small business owner can get lonely, but I have found support from wonderful people in trade groups. Conversations with other entrepreneurs have been highly encouraging, and I am grateful for their wisdom.

Where can we find you when you aren't working on Wonderland Organics?

I’m currently in esthetician school to learn more about the skin! Skincare has always been one of my greatest passions: it has been a treat to gain more knowledge about our bodies' largest organ, and to work with different skin conditions and types.

A fun fact about you?

I moved to Taiwan after graduating from Berkeley to work in an entirely different environment! It was exciting to be part of a great marketing team, and to practice my Chinese.

What's the next place you'd love to travel to?

I visited Sendai a few years ago and loved the food and culture. Next up, I would love to be in Tokyo and Kyoto for the Cherry Blossom Festival.

What is your favorite skincare ingredient?

I love seabuckthorn oil: it includes vitamins A, C, and E, and plenty of essential fatty acids. Due to its moisturizing emollient properties, seabuckthorn is a phenomenal ingredient to include in facial oils.