The Big Bang Mascara
Athr Beauty The Big Bang Mascara is a decadent black-diamond-infused mascara that lengthens, strengthens, and fortifies for a fan of full, glossy, super strong lashes that won’t flake or smudge. Unique crystal faceted brush is designed to create maximum length and volume with 2 sizes of lash-boosting, biodegradable fibers. Enriched with deeply nourishing plant-based oils + waxes to prevent breakage so lashes can reach their highest heights. Harnessing the power of black diamond, this #hasitall mascara adds strength and vitality + a diamond-level crystalline shine.
What’s in it:
– Desert-derived Jasmine Plant Extract: Helps strengthen to prevent breakage
– Organic Castor Oil: Moisturizes and encourages natural lash growth
– Black Diamond Powder: Coats lashes with intense shine.
- About the Brand
Āthr Beauty was founded by Tiila Abbitt, a passionate, highly creative product developer with a BFA in sculpture and an MFA in fashion design. Tiila’s obsession with sustainability, fashion and beauty inspired her to learn how to formulate color cosmeticsl ingredients. She noticed natural makeup formulations available couldn’t compete with the efficacy of conventional beauty and that the space lacked choice of color and trend, as well as truly sustainable packaging. This journey led her to launch Āthr Beauty makeup, a zero-waste, eco-friendly, vegan, cruelty-free and ethical highly pigmented line of color cosmetics.
Aqua (Water/eau), Hydrogenated Olive Oil Stearyl Esters, Copernicia Cerifera Cera, Sucrose Stearate, Pentylene Glycol, Acacia Senegal Gum, Oryza Sativa (Rice) Bran Wax, Myrica Cerifera Fruit Extract, Euphorbia Cerifera Cera, Ricinus Communis, (Castor) Seed Oil, Myrica Pubescens Fruit Wax, Galactoarabinan, Xanthan Gum, Jasminum Grandiflorum Flower Cera, Leuconostoc/radish Root Ferment Filtrate, Lactobacillus, Cocos Nucifera (Coconut) Fruit Extract, Diamond Powder, May Contain (+/-) Ci 77499
- How To Use
To apply, place the wand at the base of your upper lashes and brush in an upwards motion, ensuring to coat each lash.
Pro tip: Wait a few seconds before applying a second coat for maximized results