The discovery destination for thoughtful, luxury beauty.

Natasha Dauncey, founder of Apothaka is passionate about creating thoughtful formulations which support a healthy skin barrier through a “less is more” approach to skincare. Where so much of the beauty industry is focussed on an unrealistic goal around “perfect” or “flawless” skin, Apothaka® is here to reset the goal to healthy, happy skin (and healthy ageing while we’re at it!) for everyone!

Natasha carefully designs her own formulations using the best of what nature & science have to offer (skincare doesn’t need to be about one OR the other!). Everything is made in the UK, no pre-made bases are used, giving her full control of the ingredients, which she selects based on their benefits for your skin and their texture. Apothaka® products are about improving the way skin looks and feels but also about enjoying the experience of using them: like bringing a bit of the spa experience at home.

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