When it comes to beauty products, shelf appeal matters and Flavedo and Albedo has it in spades. The brand first caught my eye with its bold, funky yet chic packaging, which also, and importantly, happens to be entirely plastic-free: addressing the problem of plastic consumption in the beauty industry was the impetus for starting the brand. But the eye-catching, sustainable packaging is just the beginning. The products inside them are absolutely gorgeous. The multi-purpose Dew Tints have a deliciously satiny texture with the slip of the finest silk, the waterproof eyeliners are pigmented and soft, the highlighters buttery and the Velvet eyeshadows a perfect middle ground between cream and powder.