Sappho New Paradigm

The discovery destination for thoughtful, luxury beauty.

Sappho New Paradigm is a Woman-owned, committed to sustainability and social justice and named after a feminist and queer icon, Sappho is truly a brand with a mission. But this isn’t some dour, righteous brand: created by an Emmy winning makeup artist, it’s high-performing, elegant makeup with lovely formulas, fun packaging and shades ranging from classic to bold. I love its weightless, vegan foundation and pigmented lip gloss.

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